We are providing you with the opportunity to buy designer products from all over the world. While browsing our website on the following URL www.soulmade.com (“Website”) and registering to use our services, we want you to know that we are committed to protecting your privacy. We have created this Privacy Policy so that you are aware of how we are processing personal data and to ensure that this is done in a transparent manner. This Privacy Policy is considered a policy as referred to in the Terms and Conditions.

Read our Privacy Policy carefully and make sure you understand what it says before accepting it. We will gladly answer any questions or concerns you may have about it. Just send us an email at support[at]soulmade.com and we will do our best to get back to you the soonest.

This Privacy Policy provides information on how we collect and process personal data, and how we use that data. This Privacy Policy applies to our Website and all our services which we have designated to be covered by it.

1. Types of Information Collected

We believe in transparency and informed consent. That is why we want to provide you with full visibility on the types of personal data we collect from you directly and through your use of the services.

Basic personal details:

When you register an account, or submit an order, we will ask for basic personal details, including your name, address, zip code, location, phone number, email address, date of birth, gender and information related to your purchase.

If you choose to use our services to send a product to someone else, we may keep information regarding the recipient.

Information collected through your use of the services and your communication with us:

When you interact with our Website, use our services or communicate with us, we can collect additional information that helps us provide services to you. This includes information you share with us when placing an order, completing forms, opting to receive newsletters, entering a promotion campaign or corresponding with us by email, telephone, social media, through our contact and feedback forms, or through other means.

We want to make it easy for you to use our website and avoid the inconvenience of entering the same data each time you return to or navigate the website. Therefore, we collect and store information on your location, your time zone and the products you have added to you shopping cart.

We also collect information about your device, the IP address of your device, which browser you use, your mobile network provider and the pages you have visited.

Information from other sources:

We may receive and collect personal data from third parties, including from the designers selling products on our Website, social media providers, advertising networks, analytics providers, payment service providers (this includes financial information related to credit or debit card details), delivery service providers, or others.

Social media:

By logging in to our website via Facebook, Twitter, Google+, or other third-party account providers, or by linking your account to the account of any of these third-party providers, you give us permission to obtain information and content related to you from these social media accounts. The types of information we can obtain depend on your user settings for these accounts or websites. The information obtained is subject to the privacy policies of these third-party social media providers.

Non-personal data:

We may also collect so called non-personal data. By non-personal data, we mean all other information we collect that does not enable you to be identified. We may gather certain demographic information about you, such as age, date of birth, gender and other information based on how you navigate the website. This information includes the URL (Uniform Resource Locator) you came from, the URL you go to next, what browser you are using and your IP address. The non-personal data generally does not contain any personal data. However, in some cases non-personal data can be stored together with your personal data in such a way that the non-personal data could be considered to be personal data as well. In such cases, we process it in accordance with the provisions of this Privacy Policy.

2. Use of Collected Information

We want to allow you to find products on our website that suit you and that may be of interest to you. For this purpose, we need to collect personal data. We have noted above the specific purposes for which we collect certain types of personal data. However, as we continue improving and developing our services, we can come up with new innovative features that potentially also rely on your personal data.

In order to ensure that we can continue innovating, we also collect personal data for the general purposes of:

i) providing you with our services;
ii) making it possible for you to set up an account with us;
iii) enabling us to confirm your identity and perform credit or anti-fraud checks (no formal credit checks are performed and your credit rating will not be affected);
iv) enabling us to develop and improve our services by better understanding our customers (including, but not limited to sending you polls or surveys);
v) keeping you informed about our services, vi) contacting you in specific cases related to issues you might be experiencing with our services and;
vii) training and quality assurance purposes (mainly e-mail or phone communication is kept for these purposes to improve customer service of our personnel)

We can further simplify your shopping experience by providing you with personalized marketing unless you let us know that you do not wish to receive such communication. We may send you updates, news, offers via email or other means. You have the option to opt-out from receiving such communication by clicking on the unsubscribe link in the communication emails we send to you.

If you explicitly agree, by opt-in consent, your data may also be used to provide you with offers from our partners, which suit you and your needs.

3. Storage of Your Personal Data

As most other service providers, we store and process your personal data (if any) on third-party servers (” Hosting Providers”), including email hosting service providers, analytics providers, and payment gateway. Those third-party servers are protected by physical as well as technological security devices. By using our services, you give us consent to store, process and transfer your personal data (if any) outside of your country of residence to the countries where our Hosting Providers are located. As of the Effective Date of this Privacy Policy, these countries include Ireland. Correspondence between you and us may be kept locally on our office equipment.

4. Disclosure of Your Personal Data to Third Parties

We utilize third parties to provide payment and related administration services (“Payment Providers”). We can share your payment method details with these Payment Providers in order to process your payment. This processing can take place in the United States, and by sharing your payment details with us you consent to the transfer of such details to the United States. These third parties can also collect data from you, which they will process in accordance with their own processes and privacy policies.

Apart from Hosting Providers and Payment Providers, we will only disclose your personal data to third parties if:

You have provided us with your express consent for doing so;
The disclosure is reasonably necessary to provide you with the services. For example, we will be sharing personal data with the designers who are selling their products to you and with third-party logistics service providers to ensure that products are delivered to you;
The disclosure is reasonably necessary for the purpose of developing and maintaining our services. We may, for example, use third-party consultants (such as website analytics providers and advertising and social media partners) to help us develop our services. Whenever we use third-party consultants, we will impose contractual commitments on them to comply with this Privacy Policy;
The disclosure is reasonably necessary for us to be able to enforce our Terms and Conditions;
The disclosure is reasonably necessary for the purposes of detecting and preventing fraud or security breaches;
The disclosure is made in accordance with applicable law or upon request by regulators and law enforcement agencies to comply with legal requirements;
The disclosure is necessary for us to share information with corporate entities in the case that we consider a merger, acquisition, reorganization, asset sale or similar activities.

We impose restrictions on these entities to limit their use of the information to what is needed to provide us with their products and services, and for purposes required by applicable law.

We do not sell your personal data to any third-party without your consent.

We may share non-personal data (provided that it does not contain any personal data) to select third parties.

5. Your Rights

When you are providing personal data to us you may have certain rights under applicable law. You have the right to know what information we have collected about you. You also have the right to have incorrect, incomplete, unnecessary or outdated data removed.

We want to make exercise of such rights as simple as possible. Therefore, some of the information you provide will be accessible via the account details section on the Website, and you can view, edit and in some cases, delete that information at any time. As of the Effective Date of this Privacy Policy, this includes name, email address, date of birth, gender and saved addresses.

You can delete your account either through your account or by contacting us. However, when an account is deleted, some information may remain in our records.

When information cannot be amended, or deleted through your account, you can request to review, amend or delete it by sending a written request to our address stated below, together with documentation that enables us to verify your identity.

Flair Ventures E Trading L.L.C
Att: Privacy Office
Barsha Heights
Warsan Tower, 1001
Dubai, United Arab Emirates

Please note that in certain situations, in particular, if you request that we delete and no longer process your personal data, we may be unable to continue the provision of our services to you.

6. Cookies

We use cookies on our Website. Cookies are used to facilitate your use of our Website. They are small text files that are stored on your computer or mobile device that register how you use the Website and our services, as well as your preferences. It carries information from one session to the next so that you do not have to start over each time you come back to the site.

The cookies we use can be categorized as follows:

Category 1 – Strictly necessary cookies:
These cookies are essential to enable the site to provide services that the user has asked for, such as remembering your shopping cart items.
Category 2 – Performance cookies:
These cookies collect anonymous information on how our Website is used and enable us to improve the functionality of the Website. For example, we use Google Analytics cookies to help us understand how our customers arrive at our site, browse or use the site. This helps us notice trends and focus on improving aspects such as navigation, shopping experience, and marketing campaigns.
Category 3 – Functionality cookies:
These cookies remember choices the users make, such as preferred product category or currency. This data is used to make your visit to the Website more tailored and pleasant, and help to make the shopping experience more relevant based on specific preferences.

You can control and/or delete cookies as you wish. You can find instructions in your browser on how to find the cookie file. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit our Website and some services and functionalities may not work.

7. Data Security

Keeping your information secure is very important to us. As of the Effective Date of this Privacy Policy, we have the following data security measures in place:

We use industry standard security mechanisms to protect the collected personal data. All collected personal data is stored in protected databases located behind a firewall and with both physical and software-based access controls provided by our Hosting Provider
We undertake security vulnerability monitoring as per our standard processes
Payment information is collected and stored by our Payment Providers. Our payment providers are PCI-DSS Level 1 certified. All credit/debit card details and other financial information will not be stored, sold, shared, rented or leased to any third parties
We require users to set a password to access their account on our website and we advise users to sign out of their account once they have finished using the website

As we innovate and develop our services, we can introduce new or alternative data security measures to protect your data.

8. Third-Party Websites

Our Website may contain links to third parties, such as our designers, affiliates, partners or other service providers. If you follow a link to one of these third-party websites, you should note that our Privacy Policy is not applicable to those websites. We are not responsible for the privacy policy of third-party websites. You should check the privacy policies of these websites before submitting any data to those websites.

9. General Information

The name of the data controller is Flair Ventures E Trading L.L.C, registered in Dubai, United Arab Emirates; company registration no. 756050 with registered address at:

Barsha Heights
Warsan Tower, 1001
Dubai, United Arab Emirates

The name of the personal data register is the Soulmade User Registry.

Note also that as we want to ensure that this Privacy Policy properly reflects the way we handle your data, we need to reserve the right to make changes to it in our sole discretion whenever it is necessary. Changes to this Privacy Policy will be effective immediately and will be applicable to all users. Although we will use reasonable efforts to notify you of all substantial changes to this Privacy Policy on our Website, we also recommend that you review this document on a regular basis.


Last Updated: 27-02-2017